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Rural Entrepreneurship

Helping Rural India Progress Beyond Statistics

Divya Yog Mandir Trust, Patanjali, has always been working for social upliftment. For almost 30 years, it has helped countless people improve their socioeconomic conditions. The Government of India has subsequently acknowledged Divya Yog Mandir’s contribution to our society by making it National Resource Organization (NRO) for National Rural Livelihood Mission (NRLM).

The NRO has undertaken multiple activities, both on a national and state level, striving to elevate the skill set of women SHGs, creating fresh livelihoods in rural areas by means of its capacity building and business expansion initiatives. It has developed an entire digital ecosystem with its one-stop business support solution, combined with its unique marketing strategy.

Rural Communities to Rural Businesses

  • NRLM has long been committed to enhancing the capabilities of women SHG communities by furnishing them with adequate resources in an advantageous environment. Despite the positive effect of NRLM's mentorship strategy, it is now looking for new ways to facilitate SHG access to rural markets.
  • The NRO has taken the lead by launching the Samriddha Gram initiative, which has the goal of equipping rural communities with the resources they need to become successful entrepreneurs. This is an important moment for sustainable rural development, as rural entrepreneurship is quickly gaining traction.
  • By utilizing a local-based strategy and digitizing the process, women SHG grants its members comprehensive guidance, particularly concerning product presentation and visibility. Samriddha Gram offers support for promoting their quality-assured products both on physical and digital outlets, allowing them to have greater visibility in more distant markets.

This initiative emphasises inclusive development by offering training in following farm and non-farm sectors

Farm Sector

  • Agro Entrepreneurship Training Program
  • Bee Keeping & Honey Traceability Mechanism
  • Drone Technology on Crop Acreage Mapping
  • Millets Training Program
  • Medicinal Plants Cultivation & Marketing
  • Milk Adulterant Mapping
  • Natural Farming
  • Organic Farming
  • Pesticide Residue Mapping
  • Soil Testing & Fertilizer Recommendation (DKD)
  • Self-Sustainable Model of Gaushala

Non-Farm Sector

  • Agro Eco Wellness Tourism Program
  • Ayurveda & Primary Healthcare Training Program
  • End to End Business Support System
  • E-Marketing & Digital Marketing
  • QA & QC Training Program in FMCG, Handloom and Handicraft
  • Rural Entrepreneurship & Digital Marketing program
  • Stock & Inventory Management System (B-POS)
  • Yoga Training Program
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The following training sessions have been conducted to date

State Date Topic
Punjab 16-18 February 2023 Hands-on Training Programme on Soil Testing for Farmers from Punjab
Assam (1st Batch) 3-5 April 2023 Hands-on Training Programme on Soil Testing for Farmers from Assam
Assam (2nd Batch) 26-29 April 2023 Hands-on Training Programme on Soil Testing for Farmers from Assam
Himachal Pradesh (Non-farm) 16-20 June 2023 Advanced Training Programme On Digital Marketing & Entrepreneurship Development
Himachal Pradesh (Farm) 16-21 October 2023 Hands-on Training Programme on Soil Testing
Meghalaya (Workshop) 08-11 August 2023 Workshop on Technology Intervention in farm & non-farm sectors
Madhya Pradesh (Non-farm) 17-21 August 2023 Advanced Training Programme on Digital Marketing & Entrepreneurship Development
Meghalaya (Non-farm) 09-15 October 2023 Advanced Training Programme on Digital Marketing & Entrepreneurship Development
Uttarakhand (Non-farm) 25-29 October 2023 Advanced Training Programme on Digital Marketing & Entrepreneurship Development
Uttarakhand (Farm) 27-29 October 2023 Hands-on Training Programme on Soil Testing
Uttarakhand (Honey Beekeeping Batch 1) 08-09 November 2023 Workshop On Honey Beekeeping And Traceability Mechanism
Uttarakhand (Honey Beekeeping Batch 2) 22-23 November 2023 Honey Beekeeping And Traceability Mechanism
Madhya Pradesh (SIAET Bhopal) 07-09 January 2024 Farm Sector: Hands On Training Program
Uttarakhand (Bakery) 10-14 February 2024 Advanced Training on the Art of Baking for Rural Entrepreneurs
Uttarakhand (Art) 27 February-02 March 2024 Training Programme On Traditional Eco-Art Of Uttarakhand